Nurses day celebration promo
This project took place while I was outsourcing my skills within the marketing department at Philozon. We created this campaign to boost the sales of one of their equipments, an Ozone water column - very popular amongst nurses. We combined this commercial campaign with the international nurses day.
Main role and responsabilities
My Role: Lead Designer & Campaign supervisor
Main Contributions:
- Team lead
- Campaign supervisor
- Content strategist
- Design overlook
Team: 7-people in a marketing department, multidisciplinary
Marketing strategy
→ Bottom of funnel
Audience: nurses who treat wounds, intravenous therapies, etc. In clinics and at home care. Those who have already had initial contact with ozone and have already completed an ozone therapy course or wish to do so.
→ Objectives
- Promote the sale of our products to nursing professionals.
- Increase sales of other equipments such as MX combo, Medplus V combo, and MX case ozone generators. (Showcase the mobility and practicality of our equipment for nursing professionals).
- Increase sales of the ozone water column (excellent for wound treatment).
- Inform customers that we also have supplies for ozone therapy.
- Spark the interest of these professionals in the use of ozone therapy.
- Production of targeted marketing material for nursing professionals.
- Collect qualified leads and segment the target audience for future actions and campaigns. Nurture and build relationships with these leads.
Summary of marketing strategy
Content marketing posts
Ozone therapy handbook
Landing page
