Outdated medical product rebrand
This project took place while I was outsourcing my skills within the marketing department at Philozon. One of the company’s outdated medical ozone generators had accumulated in stock, and the directors formed a task force to address the issue. The marketing team developed a strategy focused on price reduction and advertisement rebranding to drive sales.
Main role and responsabilities
My Role: Lead Designer & Campaign supervisor
Main Contributions:
- Team lead
- Campaign supervisor
- Content strategist
- Design overlook
Team: 7-people in a marketing department, multidisciplinary
Marketing strategy
→ Top of funnel
Audience: the general public
Objective: To inform and capture leads through the safety and prevention that O3Air sanitization can provide. To bring people into Philozon.
→ Middle of funnel
Audience: medical professionals
Objective: To guide the client regarding their pain point and present O3Air as an investment to solve their problem.
→ Bottom of funnel
Audience: Commercial establishments and those buyers who already purchased one of the company's equipments.
Objective: More commercial content, with CTAs and guiding our current clients on the benefits of adding even more value to their services. Making a new sale..
General audience
- Language: More colloquial
- Objective: To make the environment healthier and safer
- Action: Landing Page with a WhatsApp button
- Focus: Clean the environment / eliminate microorganisms (fungi) / coronavirus / moldy smell
Medical professionals
- Language: + technical
- Non-client objective: to show differentiation, safety for patients
- Client objective: to add even more value to procedures
- Action: WhatsApp + Mini manual O3Air for professionals, with benefits
- Focus: air sanitization / cross-contamination / speed and complete cleaning / coronavirus
Commercial establishments
- Language: Colloquial + Technical
- Objective: To sell security to the consumer / Exclusivity / Sanitary Surveillance
- Action: Landing Page with button for Report and Whatsapp
- Focus: Sanitization of environments against coronavirus / Odor (hotel) / Prevention / Investment for clients and guests
