Promo for Valentine's day gift kits
This project took place while I was outsourcing my skills within the marketing department at Philozon. One of its company branches, Ozoncare—a cosmetic brand centered on ozone oil as its primary ingredient—was preparing to celebrate the brazilian valentine's day by offering a sales promotion. We assembled different kits containing some of the cosmetic products and offered them with a discount.
Main role and responsabilities
My Role: Lead Designer & Campaign supervisor
Main Contributions:
- Team lead
- Campaign supervisor
- Content strategist
- Design overlook
Team: 7-people in a marketing department, multidisciplinary
Marketing strategy
→ Middle of funnel
Objective: 1) to boost e-commerce sales through utilizing the valentine's day; 2) to promote the gift kits for in-house sales; and, 3) to foment cosmetic products sales.
Motto
“Love that promotes wellbeing”
"Surprise your loved ones with wholesome gifts”
”Your valentine deserves love and healthy skincare”
Kit acne
Instagram posts
Valentine cards
