New cosmetic product launch

Lead design and campaign supervision for Ozoncare's anti-acne cream and liquid soap launch—education-led creative and conversion-focused assets at Philozon.

Overview

While embedded with Philozon's marketing team, I supported Ozoncare—a cosmetics line built around ozone oil—as it prepared to launch new anti-acne products.

The go-to-market built awareness, nurtured consideration, and drove sales with a campaign that explained the science in plain language while staying true to the brand.

Responsibilities & team

Position

Lead designer and campaign supervisor—creative quality, timelines, and strategy alignment.

Team lead

Coordinated designers and stakeholders across messaging, assets, and channels.

Content strategy

Narratives and channel plans tailored to each funnel stage.

Design oversight

Reviewed layouts, digital pieces, and motion for launch consistency.

Full-funnel marketing

Top of funnel — awareness

General cosmetics consumers: educate on acne, capture leads, and build trust.

Middle of funnel — consideration

Existing Ozoncare audience: address pain points and present new products credibly.

Bottom of funnel — conversion

Warm leads and customers: commercial messaging with clear purchase CTAs.

Content marketing

Assets mapped to each funnel stage—education first, then proof, then conversion.

Top of funnel

Educational posts on acne, myths, hormones, diet, and makeup
Informative content ads and product page
Informative email and digital acne brochure

Middle of funnel

Posts on skin microbiota and blackhead causes
Ads for the acne control kit
Efficacy and technical videos
Product page, email, and brochure

Bottom of funnel

Digital brochure for acne
Post on anti-inflammatory benefits of ozonized oils
Product page, website banner, business email

Campaign creative

Selected visuals from the Ozoncare anti-acne launch.

Landing pages

Landing experiences supporting the product story and campaign.

Website banners

Banner placements to support visibility and clicks during the launch.

Summary

What the launch delivered

Educational content paired with proof and conversion layers so acne-prone audiences could discover Ozoncare, understand the line, and move confidently to purchase.

Across posts, ads, emails, brochures, and on-site assets, the work gave marketing a consistent story for the new cream and soap—aligned with Philozon's standards and ready to scale.