International Nurse's Day promo

Lead design for a bottom-of-funnel push around International Nurses Day—promoting ozone water therapy and related equipment to trained clinical nurses.

Overview

While embedded with Philozon's marketing team, I built a campaign to lift sales of the ozone water column—especially popular with nurses for wound care.

We aligned the push with International Nurses Day: a timely hook for professionals who treat wounds, deliver IV therapies, and work in clinics or home care.

Responsibilities & team

Position

Lead designer and campaign supervisor for a B2B nursing campaign.

Team lead

Coordinated designers and stakeholders across equipment stories and CTAs.

Content strategy

Messaging for nurses: wound care, portability, and path from education to purchase.

Design oversight

Social and long-form assets that stayed clear and medically credible.

Strategy

Marketing strategy

Bottom of funnel — conversion. Audience: nurses who manage wounds and intravenous therapies—in clinics and home care—already introduced to ozone and trained in ozone therapy.

Objectives

Promote sales of Philozon solutions to nursing professionals.
Increase uptake of complementary equipment (MX Combo, Medplus V Combo, MX Case)—highlighting mobility for nursing workflows.
Drive sales of the ozone water column, especially for wound care.
Remind customers that consumables and supplies for ozone therapy are available.
Spark interest in clinical use of ozone therapy among this audience.
Produce marketing material tailored to nurses and allied roles.
Capture qualified leads, segment the audience, and support future campaigns.
Nurture relationships with leads over time.

Macro marketing strategy

High-level view of the campaign framing and funnel focus.

Content marketing

Feed posts and story frames for the Nurses Day push.

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Blog

Editorial pieces supporting education and consideration.

Handbook

Downloadable handbook layout for professionals.

Landing page

Campaign landing experience for leads and conversions.

Summary

What the campaign delivered

International Nurses Day gave a credible reason to speak directly to wound and IV nurses about ozone water therapy—linking product proof, equipment portability, and consumables in one narrative.

Creative spanned macro strategy through social, blog, handbook, and landing so teams could educate, segment leads, and support follow-up without fragmenting the story.