Sales promo for Valentine's Day

Lead design for Ozoncare's Valentine's promotion—discounted gift kits for Brazil's Dia dos Namorados, built for e-commerce, in-house sales, and a short high-impact sprint.

Overview

Ozoncare marked Brazil's Valentine's Day with a sales promotion: curated kits of existing products at a discount.

The ask was a compact campaign—clear messaging, giftable positioning, and assets that could move quickly across channels with conversion as the focus.

Responsibilities & team

Position

Lead designer and campaign supervisor for a fast-turnaround seasonal push.

Team lead

Coordinated designers and stakeholders so promos, kits, and channels stayed coherent.

Content strategy

Narrative around gifting, wellbeing, and value matched to Valentine's timing.

Design oversight

Layouts and digital pieces that felt premium, legible, and on-brand.

Marketing strategy

Middle of funnel — conversion

Drive attention into kit sales and broader product movement during the holiday window.

Objectives: boost e-commerce sales via Valentine's Day; promote gift kits for in-house sales; support wider cosmetic sales through bundled offers and discounts.

Campaign lines

"Love that promotes wellbeing."

"Surprise your loved ones with wholesome gifts."

"Your valentine deserves love and healthy skincare."

Social posts

Three post creatives for the Valentine's promotion.

Feed placements

Assets for feed and in-stream placements.

Cards

Card-style layout for the promo and kits.

Summary

What the promo delivered

The campaign tied gifting, skincare, and savings into one short narrative—easy to run across e-commerce and retail without diluting Ozoncare's voice.

Creative stayed focused on clarity and warmth: consistent lines, kit-forward layouts, and assets supporting both online conversion and in-house gift sales.