o Padeiro

Brand strategy and visual identity for an artisan bakery—warm and memorable across packaging, signage, menus, and digital.

Visão geral

o Padeiro needed a rebrand that feels artisanal yet approachable: bold enough for the shopfront and packaging, flexible enough for social content and day-to-day comms.

The scope included positioning, logo, colour, typography, and real-world application examples.

The outcome is a single coherent system that improves recognition and makes it simpler for the team to keep new materials on-brand as the business grows.

Same name, new brand

The name stayed; the identity didn't. Refined typography and a new illustrated mark bring the bakery's character forward.

Menus

Menu layouts designed to present products clearly and carry the refreshed identity through every page.

Other applications

Business card plus a before-and-after view of the legacy and new brand side by side.

Áreas de foco

Strategy & story

From handmade product to visual tone: craft, warmth, and trust without feeling generic.

Logo & illustration

Updated mark and supporting artwork for packaging, print, and screen.

Cor & tipografía

Palette and type that stay legible in the shop while supporting appetite and shelf appeal.

Print & templates

Menus, cards, and repeatable layouts so promos and seasonal updates stay aligned.

Resultado

O que foi entregue

Refreshed brand foundations, logo and illustration assets, menu and collateral layouts, and practical guidance for keeping future applications consistent.

A delight to work on—the client was friendly and collaborative, and the results show what a well-executed rebrand can do for a local business.