o Padeiro

Brand strategy and visual identity for an artisan bakery—warm and memorable across packaging, signage, menus, and digital.

Overview

o Padeiro needed a rebrand that feels artisanal yet approachable: bold enough for the shopfront and packaging, flexible enough for social content and day-to-day comms.

The scope included positioning, logo, colour, typography, and real-world application examples.

The outcome is a single coherent system that improves recognition and makes it simpler for the team to keep new materials on-brand as the business grows.

Same name, new brand

The name stayed; the identity didn't. Refined typography and a new illustrated mark bring the bakery's character forward.

Menus

Menu layouts designed to present products clearly and carry the refreshed identity through every page.

Other applications

Business card plus a before-and-after view of the legacy and new brand side by side.

Areas of focus

Strategy & story

From handmade product to visual tone: craft, warmth, and trust without feeling generic.

Logo & illustration

Updated mark and supporting artwork for packaging, print, and screen.

Colour & typography

Palette and type that stay legible in the shop while supporting appetite and shelf appeal.

Print & templates

Menus, cards, and repeatable layouts so promos and seasonal updates stay aligned.

Outcome

What was delivered

Refreshed brand foundations, logo and illustration assets, menu and collateral layouts, and practical guidance for keeping future applications consistent.

A delight to work on—the client was friendly and collaborative, and the results show what a well-executed rebrand can do for a local business.